Social Media Strategy & Campaign Performance
Managing and growing the social media presence for Apex Solutions through strategic content creation, visual storytelling, and performance-driven marketing.Overview
Since taking over social media management for Apex Solutions (formerly Apex Plumbing Solutions), my primary goal was to increase reach and build a stronger online presence. After improving visibility, the strategy shifted toward encouraging engagement and interaction through real-world job examples, service promotions, and customer stories.
Facebook
Instagram
TikTok
Platforms
• Content strategy
• Graphic design
• Copywriting
• Scheduling
• Performance tracking
Responsibilities
Campaign Goals
• Increase reach across social media platforms
• Promote HVAC, plumbing, and electrical services
• Encourage customer interaction and engagement
• Showcase real work examples and customer feedback
Performance Highlights May-December 2025
-
1,250 Followers
1,172,225 Views
2,318 Interactions
16,096 Visits
10,627 Link Clicks
+123 Followers
-
306 Followers
8,482 Views
46 Interactions
+15 Followers
-
33 Followers
314 Likes
1,149 avg. views
Content Strategy
-
Short videos and photos showing real service calls helped create authenticity and increased engagement.
-
Seasonal promotions and service deals encouraged customer inquiries.
-
Reviews and nominations helped build trust and reinforce brand credibility.
Posts
Unfortunately...I do love..Facebook:
3,812 Views
3 Interactions
3 Follows
HVAC ReviewFacebook:
4,192 Views
2,066 Reach
14 Interactions
HVAC PromotionFacebook:
4,004 Views
2,052 Reach
19 Interactions
1 Link Click
Campaign Takeaways
This campaign demonstrated how consistent posting, real service examples, and promotional content can significantly increase reach and engagement. Real job content and customer testimonials generated the strongest audience response, highlighting the value of authentic storytelling in service-based marketing.