Visual Work

A collection of visual work spanning photography, marketing graphics, advertising, and branded content. This page highlights the creative pieces that supported campaigns, strengthened brand identity, and helped communicate clearly across digital and print platforms.

Design Process: Membership Plan Graphic

This project shows how I developed a promotional graphic through multiple rounds of refinement, moving from early planning notes to a final design that better organized information, improved clarity, and aligned more closely with the brand. I started by converting my notes into a visual chart. Through feedback and changes, I was eventually able to create a final version that is calm and trusting.

Notes from the first meeting on everything we wanted to offer.

This was the fist draft after trying to get everything we wanted to offer into a simple design.

Management decided to separate heating and cooling. This worked out great visually as I was able to create a different layout that made it much easier for customers to read and understand.

After getting feedback on the overall tone of the membership plan, I found a complementary blue to soften it. The overall simplicity and colors make it seem trusting and calm.

Graphics

A selection of promotional and branded graphics created to support marketing campaigns across social media, advertising, and customer-facing communication.

Print flyer created to show all services

Graphic created for social media and email

Graphic created for social media advertising

Photography

Photography spanning both marketing-focused work and independent creative projects, including promotional imagery, event coverage, and visual storytelling.